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Thursday, June 21, 2007
Kellogg Pulls Advertising for Not So Grrreat Products
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With a possible lawsuit looming in the foreground, the Kellogg Company has made the decision to pull their advertising directed at children under the age of 12, if the product does not meet certain nutrition guidelines for calories, sugar, fat and sodium. They are even going a step further by no longer using licensed characters and branded toys to promote the foods that don't meet these guidelines as well. However (and this is a good 'however'), Kellogg will attempt, in good faith, to reformulate those products that do not make the cut nutritionally.This decision, from a very influential company in terms of what our kids eat today, comes at a crucial time with childhood obesity still on the rise. Let's hope other kid-driven food companies will follow suit and put similar changes in the works.
Tracey, MS, RD
Nutrition Specialist
"Where there's a will, there's a way"
Labels: children
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Let's hope parents get the message. My daughter loves Frosted Flakes, I buy it like twice a year as a treat, not a daily food. She has been asking all the time since she is little, but I control what is purchased. The ads only make kids think about it, the real problem is the parents that buy it. I run into parents all the time that tell me, "I can't lose weight we have junk food in the house for the kids all the time". Do your kids really need any of it??? We need more education, taking the ads away will only help a little.
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