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Friday, July 6, 2007
Marketing Genius is to Blame for Your Grocery Bill!
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With today's soaring food prices, everyone is trying to be more price conscious. However, sometimes despite your greatest efforts, have you ever wondered why your grocery bill is still so high? It seems that every single product, food or not, is strategically placed and/or advertised to get consumers to buy more! Kid-friendly foods are placed within their reach, end-of-the-aisle displays that distract you from your mission, buy 3 get 1 free ads that have been proven to make us spend up to 30% more, and hard to resist items at the entrance and the check out counter. It never ends! You leave the store the way they want you to, with 60-70% of unplanned items in your cart!
Renee Brunetti BS, LD/N, ACSM
Nutrition Specialist
"If you do not take care of your body, where are you going to live?"
Labels: Grocery shopping
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